Bluety
The world of online beauty
Bluety is a Swiss e-commerce platform for beauty products. My work encompassed the entirety of the front-end, including a general refactoring of the application and addressing SEO and UX, with an added complexity due to the multilingual nature of the site.
A simplified purchase process
A major initial challenge was updating the existing code, which was not aligned with best practices nor suited for modern technologies. Subsequently, the goal was to create an intuitive and secure purchase process, including user account management, authentication, and payment process. Every step was optimized to provide a flawless user experience.
Tailored technology
The project was developed using Turbo and Next.js. We also used Swell.js to connect the front-end to a specialized back-end, facilitating the integration of e-commerce features, such as product management, transactions, and customer data.
Autonomy and Technical Mastery
Assuming full responsibility for the front-end strengthened my ability to manage large-scale applications. Integrating with Swell.js required significant adaptability and flexibility from me. Beyond just technical aspects, I discovered myself as a developer capable of leading projects autonomously.